Beth Warren, Founder of Wandering Bee. "I just went for it. I went all in"
Can you turn a random idea into a thriving business in a town in Staffordshire? Beth Warren, founder of growing candle brand - The Wandering Bee, proves you can.
In this episode of The Knot Pod, we follow Beth’s unexpected journey from a challenging period of her life in London, to launching her own business in Stone—after childhood dreams of fame and stardom.
After years of feeling a bit lost in the big city, Beth moved back to her hometown of Stone, seeking comfort, familiarity, and a better environment to raise a family. But it wasn’t all smooth sailing. Struggling with a boring job as a dental receptionist during the pandemic, Beth found herself at a crossroads. A Google search for “the most profitable small business ideas” led her to candles. Yes, candles.
With no prior experience in candle-making but a burning desire to work for herself, Beth went all-in—ordering wax, fragrance oils, and beer bottles to create something unique. The result, The Wandering Bee, a line of high-quality, beautifully crafted candles that quickly gained popularity. The Wandering Bee has a thriving online retail presence and a foothold on the high street.
In this episode, we discuss:
- Why Beth left London and returned to Staffordshire after years of chasing a creative career
- The challenges of adjusting to life outside of the city and how she found peace in her hometown
- The pivotal moment that led her to start her candle brand and the ups and downs of her entrepreneurial journey
- How family life and the desire for a better work-life balance influenced her decision to build a business in Staffordshire
- The role of ADHD and hyper-focus in turning her candle-making hobby into a successful brand
If you’re someone thinking about escaping city life, or just curious about how one person’s leap of faith turned into a successful business, this episode is a must-listen. Plus, get an inside look at the creative, no-holds-barred entrepreneurial spirit that led to Beth’s blossoming candle business.
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